Concepts
The vocabulary — every artefact is a node in one linked study. Open a concept for its data schema.
A synthetic customer with a SOUL (who they are) and a growing memory of everything they've been through. Not a static profile — it remembers and evolves.
The container for one study — a question, from open exploration to a clear answer. Everything belonging to that question lives here.
A memory-grounded debate where personas react to a question, a concept, or a decision — each speaking from its own memory.
A website, external prototype or A/B variant as a stimulus — with capture status and a snapshot when available.
A testable project object — app, flow, dashboard, cards, comparison, model or journey — that Sonaloop can run, render and connect to sessions.
A replayable usage trace: what the persona saw, did, thought and decided — as a screen walkthrough, clickable prototype or live surface.
A sendable instrument with questions and options; real responses can be imported and read against persona predictions.
A Cloud automation that turns GitHub PRs, issues, comment commands and preview deployments into Sonaloop reaction tests, then writes results back as a Check Run, comment, label or Patch PR.
A real file in the project: screenshot, document, export or generated deliverable — with provenance, direction and download.
A lightweight idea or observation captured anywhere in a study — from a raw observation to a worked-out solution idea.
A simple grouping of related items in a study — a cluster, a theme, a phase.
A falsifiable bet: expected metric or direction, confidence, and later the observed value.
A decision record: what was chosen, which evidence supports it, and which alternative was rejected.
The answer — key problems and recommendations, and/or a narrative, presentation-grade write-up of the whole study.
How everything is stored as JSON: three layers and the five shared primitives every artefact is composed of.