Evaluate the usability of having project management features embedded within a deals workflow (e.g., managing tasks, milestones, and deliverables directly within a sales deal or customer account). Consider: How intuitive is this? What friction points might users face? What would make this useful or problematic for day-to-day operations?

The council evaluated the concept of embedding project management within deals. Nina (Operations) sees potential if it keeps tasks visible without extra clicks, but fears the "dashboard sprawl" problem—users already juggle too many lists. Mira (HR) worries about context switching: when you're in "deal mode" you're thinking sales, not project execution, and forcing PM tasks there could feel intrusive. Oskar (Finance) is skeptical about adoption—another tool means another license cost to justify, and he'd want proof the feature reduces cycle time, not just adds activity. Tarek (Warehouse) is the most skeptical: shift workers won't use a deal-bound PM tool; they need mobile-first, offline-capable task management that works on the warehouse floor. The group converged on three blockers: (1) unclear when deal context ends and project context begins, (2) mobile usability for field/cross-functional teams, and (3) no clear success metric beyond "tasks exist in two places."