Formats3

Reusable research moves that jobs and methodologies use as concrete work.

Family

Frame Material Ask Test Capture Conclude

Primitive

References5 Prototypes3 Assets3

source material: website, external prototype or variant as stimulus, not test result

Form

All5 Website2 External prototype1 A/B variant2

eperi Case Study - privatemode.ai

Reaction Test: eperi Case Study

WebsitecapturedA21 Jun

External prototype: sonaloop-design app

Onboarding showcase — TeamPulse rollout

External prototypenot captured — reference onlyB14 Jun

TeamPulse marketing page reference

Onboarding showcase — TeamPulse rollout

Websitenot captured — reference onlyA14 Jun