Formats4

Reusable research moves that jobs and methodologies use as concrete work.

Family

Frame Material Ask Test Capture Conclude

Primitive

References5 Prototypes3 Assets3

source material: website, external prototype or variant as stimulus, not test result

Form

All5 Website2 External prototype1 A/B variant2

eperi Case Study - privatemode.ai

Reaction Test: eperi Case Study

WebsitecapturedA21 Jun

Variant D — dashboard-first intro

Onboarding showcase — TeamPulse rollout

A/B variantnot captured — reference onlyD14 Jun

Variant C — privacy-first intro

Onboarding showcase — TeamPulse rollout

A/B variantnot captured — reference onlyC14 Jun

TeamPulse marketing page reference

Onboarding showcase — TeamPulse rollout

Websitenot captured — reference onlyA14 Jun