Methodologies9
Methodologies are the processes a job runs through.


Reaction Test
Fast reaction scoring and a gate for one fixed stimulus.


Customer Discovery
Honest problem interviews, validate what's real, then test if a solution earns real interest.


Double Diamond
Frame the problem, then build the solution.


JTBD Switch Interviews
Reconstruct a real switch and its four forces to name the job and design the winning hire.


Lean / Jobs-to-be-Done
Anchor on the job-to-be-done, pick the strongest problem, validate a minimal answer.