Methodologies9
Methodologies are the processes a job runs through.
Continuous Discovery
A weekly habit: interview, map opportunities, ideate, test the riskiest assumptions.
Customer Discovery
Honest problem interviews, validate what's real, then test if a solution earns real interest.
Double Diamond
Frame the problem, then build the solution.
JTBD Switch Interviews
Reconstruct a real switch and its four forces to name the job and design the winning hire.
Lean / Jobs-to-be-Done
Anchor on the job-to-be-done, pick the strongest problem, validate a minimal answer.
d.school Micro-Cycle
Empathy-first divergence, a sharp POV, then rapid prototype testing.